Fitness • Motherhood • Lifestyle Creator
Helping women take the first step. Running Mother is a Malaysian fitness and lifestyle creator inspiring women and mothers to embrace a more active and healthy lifestyle.
Nur Amyra - Running Mother
@nuramyraa
31.9K Followers
7.8M Video Views
Scroll to discover
The numbers

More than followers.

A growing creator community built around women, movement and motherhood — with measurable attention, discovery and engagement.
31.9K
Followers
7.8M
Video Views
184.1K
Profile Views
179.3K
Engagements
TikTok performance data • Last 365 days
Running Mother at a night running event
Running Mother at Garmin Run Asia Series
Running Mother running at an event
Meet Myra

Mother. Runner. Creator.

For her, running is more than fitness. It reflects the journey of life as a woman, a wife and a mother — staying strong, resilient and always moving forward.

Her content encourages everyday women, especially mothers and housewives, to overcome self-doubt, regain confidence and begin their fitness journey.

“You don’t have to be an athlete to start.”
Audience

Who runs with her?

An audience shaped around women, everyday lifestyle, family life and the motivation to move.
72%
Women
Predominantly female community
33%
Age 25–34
Young adult women & mothers
47%
Age 35–44
Core lifestyle & family audience
72 percent women

Women-led

The current media kit highlights a predominantly female audience, making Running Mother a natural fit for women, family, wellness and lifestyle campaigns.

MothersFitness beginnersLifestyle shoppersWellness
33 percent age demographic
25–34
Key age segment in current deck
47 percent age demographic
35–44
Key age segment in current deck
Content ecosystem

Built around real life.

Running Mother’s content stretches from fitness to family and from product storytelling to real-world community participation.
Move

MOVE

Running • Fitness • Race participation • Sports products

Mother

MOTHER

Motherhood • Family • Women supporting women • Everyday life

Lifestyle

LIFESTYLE

Wellness • Beauty • Fashion • Food • Daily products

Community

COMMUNITY

Running events • Creator events • Community participation • Conversations

Selected collaborations

Brands she has moved with.

Trusted by brands across sports, wellness, lifestyle and family. Use the filters to explore the collaboration mix.
Pentavite
usmile
Polident
EBENE
Love Earth
BEYOURA
XTEP
Amgras
Kahf
Ador
Dolly Dim Sum
Running Mother at TikTok
Campaign & platform partnerships

Social commerce, with a real community.

Running Mother’s current deck highlights campaign activation and promotional content with TikTok Shop — extending the creator proposition beyond static content into campaign participation and platform-led activity.

Campaign activationPromotional contentCreator participation
Events, sports & community

From content to community.

Digital influence that moves into real-world participation, sporting events and community activations.
PERKESO Run and Ride 2026

PERKESO Run & Ride 2026

Sports and community collaboration.

Merapoh Rainforest Trail

Merapoh Rainforest Trail

Running and outdoor community collaboration.

Hari Sukan Negara

Hari Sukan Negara

National sports and community activation.

POS Malaysia

POS Malaysia

Brand and campaign collaboration.

Collaboration opportunities

Create with Running Mother.

Flexible formats for brands looking for organic storytelling, campaign participation, LIVE engagement or on-ground presence.
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Social Content

TikTok • Instagram Reels • Photo / Carousel

✦

Campaigns

Multi-video campaign • Launch activation • Brand storytelling

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LIVE

Product showcase • Community engagement • Social commerce

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Events

Attendance • On-ground content • Community activation

Service rates

Simple. Clear. Flexible.

Custom campaign packages are available upon request.

Photo / Carousel Post

Organic social content.

RM800

TikTok / Instagram Reels

30–60 second video.

RM2,000

3-Video Campaign Package

Multi-content brand campaign.

RM4,800

LIVE Session

Up to 1 hour.

RM2,000

Event Attendance + Content

On-ground participation and content.

RM3,000

All rates are negotiable, subject to agreed content deliverables and campaign requirements.

Organic content rates
Rates exclude Ads Code / Spark Ads usage, paid media usage, whitelisting, exclusivity, travel, extended usage rights and additional production requirements. These are quoted separately.
Ads Code / Spark AdsPaid UsageWhitelistingExclusivityTravelExtended Rights
Let’s collaborate

LET’S MOVE TOGETHER.

Brand collaborations. Campaigns. Community. Stories that move people.

Running Mother